Jeeran –The World’s largest Arabic user generated content portal- announced the launch of Sejaal (sejaal.com) in its efforts to enrich the Arabic internet with a new type of genuine content and a new breed of users.

“As a result of our deep understanding of our users and of the gap that exists in Arabic content on the internet today, we came up with this innovative concept that allows Arab Poets to create beautiful poetry online in a fun, challenging, and rewarding environment” stated Laith Zraikat, Jeeran’s Co-founder and Director of Innovation.

A “Sejaal” is a traditional activity that Arabic poets used to enjoy throughout ancient times. This form of poetry has faded in the last century due to the invasion of modern lifestyles, as well as cultural dilution. The web site was specifically designed to replicate the real life experience of a traditional “Sejaal” and therefore revive this form by riding on the most popular medium today –the Internet- making it available to anyone, anywhere in the world.

“Sejaal adds new value to the Arabic internet and will contribute in increasing the amount and diversity of Arabic content, as well as increase internet penetration by drawing in a new crown of people to go online” Zraikat Added.

Sejaal’s vision is to be the place for poets from around the world, and to provide poets with tools that help them express their talent and share their creativity with other poets and people online.

With the beta version launched earlier in January of this year and even though sejaal is still an invitation only environment where users are handpicked to monitor the content quality; over 300 competitions were created, the topics of which reflected the general mood of events taking place in real life. For example, a competition on the sad events that took place in Gaza was started by Sejaal users through which the poets wrote 50 verses criticizing the attacks against Palestinians and encouraging the resistance of the Palestinian people.