Jeeran launched in 2000 with a vision: To make the web relevant to the Arab world by empowering people and giving them the tools to generate their own local content.
Over the years Jeeran continued to evolve, and what started as a blogging service became one of the most established content portals in the region ‐ ranking among the top websites in the Arab world, generating over 25 million page views per month, and cultivating a community of more than 1.5 million members.
Throughout this evolution Jeeran has always stayed true to its vision, empowering Arab users by leveraging the latest technologies, understanding the needs of its community, and having the foresight to introduce new ways for users to engage and continue to generate their own relevant local content.
2010 marked the next phase in Jeeran’s evolution through the launch of the Jeeran “Places” proposition, a new service that empowers Arab users to rate, review, discuss and discover places in their city.
Jeeran “Places” is built on the knowledge that more and more users base their purchase decisions on reviews and recommendations from real people ‐ friends and family. Turning to trusted sources is not new, but the social web has enabled people to refer to entire communities and networks.
Jeeran “Places” is intended to facilitate these references, providing Arab users with the tools to connect to each other and to places in their city, basing their decisions on the reviews and recommendations of their local community.
Jeeran Amman launched in July 2010, and within a short period showed a marked impact through a surge in traffic and community members, and adoption and engagement by those living in the city.
By April 2011 the same localized service was launched in six more cities throughout the region including Jeddah, Riyadh, Dammam and Khobar in the Kingdom of Saudi Arabia, and Dubai and Abu Dhabi in the United Arab Emirates.